Founder-led appeal support · Since 2016
Amazon suspension appeals.For established sellers.
When your seller account is suspended, deactivated or an ASIN is restricted, the next response matters. Or Shamosh leads your case assessment, appeal strategy and agreed follow-ups.
Share Amazon’s message and your appeal history. We will explain the proposed approach and fee.
5,500+Cases handled since 2016
Account & ASINReinstatement and appeal support
US, UK, EU & beyondAmazon seller marketplaces
A suspended or deactivated account needs the right response
Start with the reason Amazon gives, the action it requests and the records that support your position. A policy violation, document request and mistaken classification can require different responses. We assess those differences before preparing an appeal.
Already rejected? We often start there.
01. Identify the restriction
Check whether Amazon restricted an ASIN, deactivated the account, requested verification or withheld funds. Record any deadline and the affected marketplace.
02. Check the evidence
Read the Performance Notification alongside account records, invoices, product documents and earlier correspondence. If the allegation is mistaken, the response should explain that with evidence.
03. Review previous submissions
Keep copies of your appeals and Amazon’s replies. Correct inaccurate statements openly and address any unanswered request before submitting again.
Founder-led reinstatement
I’m Or Shamosh, founder of SellerAppeal. I lead the assessment and strategy for accepted cases, bringing experience across account suspensions, listing restrictions and compliance reviews.
International speaker · European Seller Conference (Prague), AMZFest (UK), Amazing Days Summit (Sofia), MAD Conference (Warsaw)
My conference sessions draw on practical work with Amazon seller appeals and compliance issues.
My own seller account suspension in 2016 showed me how difficult it can be to understand the next step. That experience shaped the service: review the facts, find the relevant evidence and prepare a response that fits the issue.
That's the spine of SellerAppeal. Since 2016 I've led 5,500+ reinstatement cases for Amazon sellers: account-level suspensions, inauthentic claims, policy violations, Section 3 investigations, frozen funds, compliance requests, and ASIN or listing takedowns.
Every case I accept, I lead: diagnose, build the response, run follow-ups, escalate when needed. I stop only when there's no viable path left.
If I can't help, I say so before you spend a dollar. If I do take it, I own it.
- Review the complete account and appeal history
- Connect material claims to supporting records
- Explain corrections and address missing evidence
- Or leads the assessment and response strategy
Tell us about your Amazon seller case
Send Amazon’s message, your previous submissions and a short account of what happened.
The initial review helps us identify the issue and any essential missing records. We then explain the recommended approach and fee for the proposed work. You can start in writing without booking a call.
One step to start: send your Performance Notification and appeal history in the form. We reply with what we need and whether we can reinstate your Amazon seller account.
Share the relevant message and appeal history. We will reply with our assessment or the records needed to complete it.
Performance Notification = Amazon’s message in Seller Central about the issue. Include the exact text, requested action and any deadline.
Include:
- Performance Notification (exact text from Seller Central)
- Every appeal and POA you submitted
- Every rejection or request for more from Amazon
- Short timeline: what changed, what you tried
Proof, not promises
Real reinstatement numbers for Amazon sellers, scoped. Response within hours in most cases during active handling. We explain what they mean and what they don't.
We say no if we can't help, before you spend a dollar.
We don't claim special contacts or direct escalation at Amazon. We win with documentation and disciplined execution.
98% details
98% historical reinstatement rate: what it means
98% is a historical reinstatement rate across 5,500+ cases where we prepared the compliance response and ran the case through follow-ups. Success means reinstatement.
Amazon makes the final decision. We don't promise a decision. We control what Amazon actually reviews: the completeness of the compliance response and the consistency of case execution across the full case log.
Before we took over → after reinstatement
Short outcomes from real cases. What changed and how long it took.
Before: Seller fought alone for a month, no results.
After: Reached out Friday; listings live again same day.
– Duy Nguyen
Before: 2 other firms failed, wasted 5–6 weeks.
After: Reinstated in under 48 hours.
– Dalton McMullen
Before: 4 failed attempts, 6+ weeks suspended, then fully deactivated.
After: Reactivated in 3 days.
– Rick Robinson
What Amazon sellers say after reinstatement
Sellers who refused to accept the verdict. Real names, real outcomes. From 5,500+ cases since 2016, here's what sellers say after reinstatement.
“Or was the only one who offered a solution to resolve everything without removing all the products from Amazon warehouses. In less than 24 hours after the appeal, my account was reactivated with all products available for sale.”
“My Amazon seller account was suspended and then a miracle. I paid Mr Or Shamosh who got me back on, so quick only 5 days later I was back!! I highly recommend him. He is brilliant, honest and genuine.”
“One of the greatest messages an Amazon seller can receive! I tried 2 other firms that both failed miserably and wasted about 5–6 weeks. Or fixed it in < 48hrs.”
“HUGE shoutout to Or Shamosh for his help with my PESTICIDE suspension. I fought them myself for a month with no results. Reached out on Friday. My listings were live again earlier TODAY. LESS THAN A DAY!”
“Shout out to Or Shamosh for helping me get one of my listings back online after it got taken down due to customer complaints! Thanks buddy.”
“I had a hijacker who really didn't want to leave. When Or sent me his organized method and we acted together, he dropped off my listing after a week and a half. I highly recommend him.”
“My account had been suspended for more than 6 weeks with 4 failed attempts. Then it was completely deactivated. I hired Or Shamosh and within 3 days it was reactivated. Add me to that recommendation list.”
“After a month of ongoing work, the product was finally reinstated. Or was available at any moment, a precise professional, and courteous.”
“A hijacker lowered my price by 40%. I turned to Or Shamosh who guided me through this process. Another week went by and the issue was resolved. Amazing service, patience, and he was available at all times.”
“A magician! I highly recommend Or for anyone who needs help with Amazon policy and listing reinstatement. He is patient, attentive, meticulous, and most importantly, professional and fast!”
“A competitor wrongly accused me of patent infringement. Or Shamosh helped me fix this problem very quickly and professionally! I'm more than happy with his service and communication.”
“Shamosh is a true professional and WIZARD! Very kind, super responsive, and extra helpful. He literally saved my business! God bless you both.”
“My listing was reported for PATENT infringement. Within 3 working days my listing was back online. Even after reinstatement, I had relisting issues. He sent another appeal and within 1 hour it was all back online.”
“Amazon notified me my account was under review. I immediately contacted Or Shamosh, who worked tirelessly all week. Within a short time, my account was reinstated. If you encounter issues, know you have a professional on your side.”
“A competitor filed a false Trademark claim. I had a thorough, well-written appeal the next day. My appeal was accepted and within a few days my listings were back up and live. I am beyond grateful.”
“Or Shamosh is AMAZING. Thank you my friend for helping me to reinstate my listings. He did an awesome job for appealing my patent complaint. You're the MAN.”
“Amazon incorrectly placed an 'Adult' flag on my listing. I fired off the emails in the morning and just half hour later got a reply from Amazon saying they have lifted the flag!!!! I'm beyond happy.”
“Thanks so much to Or Shamosh for reinstating my account!! You have done an amazing job and were able to get me selling again in no time! Definitely recommend his services!”
“I'd been struggling for about two months due to an incorrect pesticide tag. After almost 10 weeks of trying myself, Or helped me get the listing reinstated in less than a week. Without his help, I'm not sure if I'd ever have solved it.”
Client video testimonials
Sellers who refused to quit. Four short reinstatement stories. Hear what changed after we took control. Real sellers, real outcomes.
Watch, then start your appeal when you're ready.
Webinars on Amazon suspension and reinstatement
Expert deep dives on IP, policy, and compliance. Click to play inline or open on YouTube.
IP Suspension Deep Dive
Watch on YouTube
Section 3 Explained
Watch on YouTube
Related Accounts Appeal
Watch on YouTube
10X5 Hack Series
Watch on YouTube
Building Compliance Teams for Amazon
Watch on YouTube
Review Manipulation
Watch on YouTube
Protect Your Amazon Business from Suspensions
Watch on YouTube
Black Hat Sellers and Keyword Injections
Watch on YouTube
Prevent Amazon Account Suspensions
Watch on YouTube
Black-Hat Tactics and Anti-Competitive Threats
Watch on YouTube
Avoid Costly Amazon Suspensions
Watch on YouTube
Keyword Pitfalls: Stop Suspensions Before They Start
Watch on YouTube
Mastering Amazon Compliance and Growth
Watch on YouTube
Keyword Misclassifications and Amazon Suspensions
Watch on YouTube
E-Commerce Hacks for Amazon Sellers
Watch on YouTube
Mastering Amazon Compliance in 2024
Watch on YouTube
Sermondo Talks: SellerAppeal
Watch on YouTube
What Makes SellerAppeal Different
Watch on YouTube
Amazon Appeal Plan of Action
Watch on YouTubeHow we prepare an Amazon suspension appeal
We select the response route that fits the facts: a supported dispute, requested documents, account or listing corrections, or a Plan of Action where the issue and response route call for one.
What is a Plan of Action?
A Plan of Action (POA) explains an established problem, the corrective actions taken and measures to prevent it recurring. It can be appropriate for a policy or performance issue. A document request or disputed classification may call for a different response.
When a POA is appropriate, it should connect the explanation and completed actions to records Amazon can verify. Do not invent a cause, admit an unsupported allegation or claim that a change has been completed when it has not.
What can weaken an otherwise valid appeal
An appeal may leave the issue unresolved when it omits requested evidence, uses unsupported claims or contradicts earlier records. New information can help, provided you explain how it changes or corrects the case.
Before we take your case: free reinstatement check for Amazon sellers
We review your Amazon seller account suspension and appeal history first. No case is taken just because a form was filled.
What we review
- the Performance Notification (exact text from Seller Central)
- every appeal and Plan of Action you already submitted
- every rejection or request for more information from Amazon
- your Seller Central case log and case IDs
- your timeline: what changed, what triggered, what you tried
- what Amazon’s reply identifies as unresolved
- where previous submissions and records need clarification
- which claims need further support or correction
- the policy or document request that needs a response
- which essential records are still missing
- whether a further appeal, document response or escalation is appropriate
- whether your account is appealable and reinstatement is realistic
- the proposed next steps and scope of work
If the available records are insufficient, we explain what is needed before recommending a direction or fee.
The initial review is free. It gives you a clearer basis for deciding whether to continue yourself or engage us for the proposed work.
We explain our assessment and recommended approach.
If you engage us, we agree the scope, fee and preparation timeline before starting.
What's included
Not support, ownership. You're hiring a team to run the file. Our reinstatement service covers Amazon seller account reinstatement from first submission through to resolution.
There is no submission limit, no revision limit, and no follow-up limit within scope. If Amazon requires multiple cycles, we run multiple cycles until the case resolves or there is no viable review path left.
Diagnosis
- Full strategy and enforcement logic diagnosis
- Review across account history, submissions, rejections, risk signals
- Case log stability check: contradictions, missing evidence, wrong placement
Evidence map
- Evidence mapping and document coordination
- Claims tied to artifacts, gaps identified and filled
Appeal and supporting evidence
- Case-specific dispute or document response, with a Plan of Action where appropriate
- Supporting documentation set when needed (SOPs, logs, declarations)
Execution loop
- What goes where in Seller Central and what not to submit
- Unlimited follow-ups and revisions within scope
- Account Health calls when needed
- Seller Support cases when needed
- Escalations when review stalls or loops
Routing
- Internal routing when needed: policy, compliance, product safety, payments, seller performance, legal-facing channels when applicable
- External coordination when needed: suppliers, labs, rights owners, regulators
Response within hours in most cases during active handling.
Amazon suspension types we handle
Policy violations and enforcement types behave differently. Strategy changes accordingly. We handle account-level reinstatement, ASIN reinstatement, and listing appeals.
We handle IP infringement appeals, trademark and design patent issues, ASIN creation policy, listing removed, used sold as new, defective or damaged item, wrong item shipped, FBA inventory reserved (including 48-hour deadlines), and regulatory issues including pesticide compliance. Explore the Amazon suspension types below to learn how we address each policy violation and help you get your seller account reinstated.
Intellectual Property
- Inauthentic
- Trademark infringement
- Misbranded
- Design Patent
- Section 3 Violations
Regulatory Standards
- FDA Violations
- Medical Claims
- Restricted Products
- Safety Compliance
- Pesticide
Account Health
- Related Accounts
- Review Manipulation
- Variations Abuse
- Brand Misuse
- ASIN Creation Policy
Condition Complaints
- Listing removed
- FBA inventory reserved (48h)
- Used sold as new
- Defective / damaged
- Expired products
Operations & Fulfillment
- Drop Shipping
- FBA Reimbursement
- VTR / OTDR
- Price Gouging
- Sales Manipulation
Product & Listing Compliance
- Incorrect Detail Page
- Parallel Import
- Variation / PDP Abuse
- Unsuitable Inventory
- Prohibited Products
Amazon suspension lawyer or policy appeal specialist?
Many Amazon sellers search that when their seller account is suspended. We're a dedicated reinstatement and suspension appeal service for sellers; we're not a law firm, but we work alongside counsel when needed.
Many Amazon suspensions involve policy enforcement and evidence review. A lawyer or attorney may assist with an appeal, particularly where intellectual-property rights or a legal dispute are involved. The choice depends on the work required, the representative’s experience and any legal advice you need.
We're not a law firm. But we handle legal-facing enforcement scenarios every week: IP complaints, rights owner correspondence, trademark and patent disputes, and escalations that touch Amazon's brand registry and external departments. We build the compliance narrative and evidence package Amazon actually reviews.
When legal counsel is required (contract disputes, litigation, regulatory filings), we coordinate alongside it. We keep the Seller Central case log consistent, avoid contradictions, and build the compliance response around evidence Amazon can verify. Your attorney handles the legal track; we handle the appeal track.
Start with a free reinstatement check. Send your Performance Notification and appeal history; we'll tell you whether a policy appeal path exists or if legal counsel should lead first.
